"Values are grounded in beliefs about the way the world should be rather than assumptions about the way the world is." (Hall, Page 49-50). Moderator:Lauren
"Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide." (Yourdictionary.com) Moderator:Cecilia